AN INDEPENDENT MICRO SAAS COMPANY

Small products.
Big possibilities.
One Srshti.

We turn everyday friction into thoughtfully built software. A family of focused products for people who have better things to do.

Built in-house Designed for real work Growing together
✳ GOOD IDEAS GROW HERE
srshti.One home. Many possibilities.
THE PRODUCT COMPANY
FlossPostContent, in your chat.OpenAvatharIdeas, brought to life.Srshti StudioA little creative space.+ Auto Content Maker. A fresh canvas.
SMALL BY DESIGN. USEFUL BY NATURE. Focused products Thoughtful AI Human-first experiences One product family
THE SRSHTI FAMILY

Different ideas.
Same thoughtful DNA.

Each product has a job to do, a personality of its own, and a shared belief: software should make your day a little easier.

Showing 4 products.

FlossPost

WhatsApp-first content

Your clinic’s content. One WhatsApp away.

Branded carousels, posts and stories for dental clinics. Receive drafts, request changes and approve your content in the chat you already use.

Your clinic’s brandingDrafts you can reviewYour team approves

OpenAvathar

AI video creation

Put a face to your next idea.

Create AI talking-head videos using your own GPU infrastructure. Connect your RunPod account to a focused avatar studio and bring your scripts to life.

Talking-head videosBring your own GPUA dedicated studio

Srshti Studio

Clinic content workspace

A home for your clinic’s creative rhythm.

A workspace for planning and creating branded dental content. Keep your brand, weekly ideas and content reviews together in one studio.

Weekly content planningBrand & style workspaceReview before sharing

Auto Content Maker

Brand-aware artwork

Your brand. A fresh canvas, every day.

Set up your business identity and reference styles, then create recurring social media posters with a brand-aware AI content workflow.

Brand referencesDaily content workflowAI poster creation
✳

There’s always another good idea on the workbench. We build with intention. New products join the family when they’re ready.

Have a problem worth solving?
HOW WE BUILD

Big care.
Small, purposeful software.

We’re a product company. We imagine, design, build and grow our own tools—from the first sketch to the everyday details.

01

Start with the friction.

A repeated task. An awkward workflow. Something that takes longer than it should. We start there.

02

Make one thing feel easy.

We design a focused product around the job, with a clear experience and fewer things to figure out.

03

Ship. Listen. Make it better.

Real use shapes the next version. We keep improving the small details that make a product worth keeping.

AI WITH A REASON TO BE THERE

A little intelligence.
A lot more possibility.

We’re exploring how AI can turn repetitive creative work into a simpler flow—from a first idea to a draft that a person can review.

Our next step is evaluating Claude for context-aware writing, structured briefs and assisted workflows across the Srshti family.

Talk to us about what we’re building
A thoughtful AI workflowOUR DIRECTION
01Your contextBrand, brief & intent
02AI assistanceA useful first draft
03Your judgementReview & refine

People keep the final say. Clear context, editable output and a human review step are central to how we design.

Claude integration is being evaluated. Features vary by product.
THE COMPANY BEHIND THE PRODUCTS

A home for
useful little things.

Srshti Softwares and Design is the company behind FlossPost, OpenAvathar, Srshti Studio and Auto Content Maker.

Founded by Jithin Dev, we bring product thinking, design and engineering together under one roof. Each app serves its own audience. Srshti is the team building and caring for them.

Our ambition is simple: build a sustainable family of micro SaaS products that people enjoy using and return to.

GSTIN 32KISPS4974M1Z1

Say hello to the team
A FEW GOOD QUESTIONS

Nice to meet you.
Here’s a little more.

What is Srshti?

Srshti Softwares and Design is an independent product company building and operating a family of micro SaaS tools. We own the product journey—from design and development to ongoing improvements.

How are the products connected?

Every product is part of the Srshti family, with its own purpose and experience. FlossPost handles dental content over WhatsApp; OpenAvathar focuses on AI avatar video; Studio offers a clinic content workspace; Auto Content Maker creates branded posters.

Where do I sign up or find pricing?

Visit the product you’re interested in using the links above. Each app has its own onboarding, access and pricing. For FlossPost, start a conversation on WhatsApp.

How are you using Claude?

We are evaluating Claude for context-aware content drafting, structured creative briefs and assisted workflows. These are planned integrations; individual products currently use their own AI workflows.

Can I share feedback or a product idea?

Yes. Email hello@srshti.in with the workflow you’re trying to improve or feedback on a Srshti product. We’d love to hear what would make your day easier.

GOOD THINGS START WITH A CONVERSATION

A small hello.
A new possibility.

Product questions, thoughtful feedback, or a shared belief in better software. Our inbox is open.